BY: ALLIE JOHNSON
Last week CCU Seniors Sam Baker, Makenna Granger, Sarah Stacy, Sophomore Rachel Menzel and a few others had the opportunity to work with University of Cincinnati, Xavier University, Mount St. Joseph University, and Northern Kentucky University in a team competition to try to solve problems for some Price Hill businesses with in an event called University Brainsteer Slam.
As a member of the winning team, Menzel will receive $1000.
Sponsored by the Incline Incubator, an organization that helps start new businesses and create jobs in Price Hill, the first-time event was planned and coordinated by CCU’s Entrepreneurial Marketing class.
“The event was put together as a collaboration between the universities but primarily driven by the Incline Incubator and the CCU Entrepreneurial Marketing class,” CCU’s School of Business and Department Chair Professor Dave Farris explained.
Teams of six students mixed across the universities worked Friday night and all day Saturday to research and present a plan solving a challenge outlined by one of the participating businesses.
Local Price Hill businesses — BLOC Coffee House, Primavista Restaurant and Henke Winery — were the three businesses who presented problems for the students to solve.
Each business chose a winning solution to the problem that they had presented. Then the competition continued to declare one student team overall winners.
The winners will get to see their plan implemented into the business in addition to splitting a $6,000 prize.
“Something really nice was that our names got put out there for other businesses. People who are looking for hires have seen our names and it brings attention to the university,” said Menzel, whose team won the prize.
Granger said she would “do it all over again in a heartbeat.”
She added, “Brainsteer was a weekend long event that was one of the most stressful yet rewarding school events I have ever done. “Being the only undergrad in the group it was amazing to be able to work on a business problem with MBA students who work with problems like these all the time in the real world.”
Organizers indicated they hope to repeat the event, next time focusing on business needs in other parts of the city.
This event had so much success that Farris, Baker, and representatives of other universities were interviewed on radio station WVXU.
If you did not get the opportunity to listen in on Wednesday you can follow the link here.